FEATURES OF FRANCHISING REALIZATION IN LARGE TRADE NETWORKS IN THE RUSSIAN CONSUMER MARKET
The article makes an attempt to analyze the issue of franchising implementation as a tool of the modern retail trade development, and views the possible directions of a franchise project successful realization in order to promote Russia on highly profitable world markets.
| Published in: | Russian Journal of Economics and Law |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2012-06-01
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| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/832 |