The role of influencer content value and credibility in purchase intention
Influencer marketing is a prominent strategy for engaging young consumers via social media. This study aimed to explore the effects of different dimensions of influencer value of content and influencer credibility on purchase intention among young Egyptian adult consumers. Employing a descriptive-ex...
| Published in: | Innovative Marketing |
|---|---|
| Main Authors: | , , , , |
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-07-01
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| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22521/IM_2025_03_Shaheen.pdf |