The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing

IntroductionFood marketing’s impact is a function of exposure and power, both of which contribute to children’s poor diet quality and obesity risk. Children’s exposure to food marketing is well documented, however, few studies have assessed the impact of specific persuasive marketing techniques or a...

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書誌詳細

出版年:	Frontiers in Nutrition
主要な著者:	Christine Mulligan, Lauren Remedios, Tim Ramsay, Elise Pauzé, Mariangela Bagnato, Monique Potvin Kent
フォーマット:	論文
言語:	英語
出版事項:	Frontiers Media S.A. 2023-12-01
主題:	food marketing marketing power children cartoon characters spokes-characters child-targeted marketing
オンライン･アクセス:	https://www.frontiersin.org/articles/10.3389/fnut.2023.1287473/full