INCREASING HARBOLNAS SHOPEE IMPULSIVE BUYING EVENTS THROUGH FOMO AND HEDONIC SHOPPING
The study aims to analyze the influence of Fear of Missing Out (FoMO) and Hedonic Shopping on impulsive buying decisions on Shopee’s e-commerce platform during National Online Shopping Day. (Harbolnas). Survey data is collected from students at the University of Logistics and International Business...
| Published in: | Ekonomi dan Bisnis |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Department of Economic Development, Faculty of Business and Economic, Universitas Surabaya
2023-11-01
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| Subjects: | |
| Online Access: | https://doi.org/10.24123/jeb.v27i2.5810 |