INCREASING HARBOLNAS SHOPEE IMPULSIVE BUYING EVENTS THROUGH FOMO AND HEDONIC SHOPPING

The study aims to analyze the influence of Fear of Missing Out (FoMO) and Hedonic Shopping on impulsive buying decisions on Shopee’s e-commerce platform during National Online Shopping Day. (Harbolnas). Survey data is collected from students at the University of Logistics and International Business...

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Bibliographic Details
Published in:	Ekonomi dan Bisnis
Main Author:	Dedi Andriansah
Format:	Article
Language:	English
Published:	Department of Economic Development, Faculty of Business and Economic, Universitas Surabaya 2023-11-01
Subjects:	fear of missing out (fomo) hedonic shopping hari belanja onlinenasional (harbolnas) impulsive buying shopee
Online Access:	https://doi.org/10.24123/jeb.v27i2.5810

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