Revenue Sharing Contracts in Coalition Loyalty Reward Supply Chain Planning: A Stochastic Programming Approach

A coalition loyalty program (CLP) is a business strategy adopted by companies to increase and retain their customers. An operational challenge in this regard is to determine the coordination mechanism with business partners. This study investigated the role of revenue-sharing contracts (RSCs) consid...

Full description

Bibliographic Details

Published in:	International Journal of Industrial Engineering and Production Research
Main Authors:	Shahla Zandi, Reza Samizadeh, Maryam Esmaeili
Format:	Article
Language:	English
Published:	Iran University of Science & Technology 2023-09-01
Subjects:	loyalty program supply chain reward uncertainty stochastic programming points
Online Access:	http://ijiepr.iust.ac.ir/article-1-1775-en.pdf