Kano Model Integration with Data Mining to Predict Customer Satisfaction

The Kano model is one of the models that help determine which features must be included in a product or service to improve customer satisfaction. The model is focused on highlighting the most relevant attributes of a product or service along with customers’ estimation of how the presence of these at...

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Bibliographic Details
Published in:Big Data and Cognitive Computing
Main Authors: Khaled Al Rabaiei, Fady Alnajjar, Amir Ahmad
Format: Article
Language:English
Published: MDPI AG 2021-11-01
Subjects:
customer satisfaction
data mining
feature selection
the Kano model
Online Access:https://www.mdpi.com/2504-2289/5/4/66

Internet

https://www.mdpi.com/2504-2289/5/4/66

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