The Influence of Promotion, Information Quality, and Price Perception on Impulsive Buying on the Shopee Live Feature Among Students of UPN "Veteran" East Java

After the emergence and develops of e-commerce in Indonesia, consumer behavior began to shift, whereas now consumers no longer had to come to a store or a mall to go shopping and see the value of a product. They could just simply visit the targeted website or e-commerce platform, which is Shopee in...

詳細記述

書誌詳細
出版年:Indonesian Interdisciplinary Journal of Sharia Economics
主要な著者: Michael Daniel Pinontoan, Ugy Soebiantoro
フォーマット: 論文
言語:英語
出版事項: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-12-01
主題:
オンライン・アクセス:https://e-journal.uac.ac.id/index.php/iijse/article/view/5592