Customer satisfaction levels, store loyalty and perceived important store attributes among sportswear apparel shoppers in Soweto

The purpose of this study is to examine levels of shopper satisfaction with sportswear stores in a particular township, as well as their loyalty to these stores, and the attributes they consider when selecting which stores to shop at. A structured questionnaire was used to collect data from 489 shop...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	RL Mathaba, M Dhurup, M Mpinganjira
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2017-12-01
Subjects:	sportswear stores customer satisfaction store loyalty township south africa
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR13_2_15-27.pdf