Customer satisfaction levels, store loyalty and perceived important store attributes among sportswear apparel shoppers in Soweto
The purpose of this study is to examine levels of shopper satisfaction with sportswear stores in a particular township, as well as their loyalty to these stores, and the attributes they consider when selecting which stores to shop at. A structured questionnaire was used to collect data from 489 shop...
| الحاوية / القاعدة: | The Retail and Marketing Review |
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| المؤلفون الرئيسيون: | , , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Department of Marketing Management, University of South Africa
2017-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR13_2_15-27.pdf |