Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication

Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage this marketing approach. This article provides...

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Bibliographic Details

Published in:	Ovidius University Annals: Economic Sciences Series
Main Authors:	Ingrid Georgeta Apostol, Giulia Elena Zaharia
Format:	Article
Language:	English
Published:	Ovidius University Press 2023-08-01
Subjects:	digital marketing influencers consumers social media online
Online Access:	https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/1.pdf