A Study on the Public Perception of Female Celebrity Displayed in Media, A Case Study of Photograph of Mathira

The present study attempts to analyze the public perception of selected female media celebrity through its image created by media. A photo shoot of Mathira was selected as a subject for the study. The study utilizes descriptive mixed research approach by using close ended questionnaire as a tool fo...

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Bibliographic Details
Published in:Journal of Mass Communication
Main Author: Tahira Parveen, Dr. Huma Nisar, Muhammad Tariq Siddiqui
Format: Article
Language:English
Published: Department of Mass Communication, University of Karachi 2022-06-01
Online Access:https://jmcd-uok.com/index.php/jmcd/article/view/218