PECULIARITIES OF DEVELOPING AN INVESTMENT PROJECT TO PROMOTE AN ENTERPRISE BRAND
The article discusses the main features of the development of an investment project to promote the brand of an enterprise. The purpose of any investment is to increase capital. Many companies are wary of investing heavily in promotion, as there is a high risk that the promotion will be ineffectiv...
| Published in: | Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Alfred Nobel University Publisher
2021-12-01
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| Subjects: | |
| Online Access: | https://eurodev.duan.edu.ua/images/PDF/2021/2/13.pdf |