Understanding User Acceptance of AI-Driven Chatbots in China’s E-Commerce: The Roles of Perceived Authenticity, Usefulness, and Risk
This study examines users’ perceptions of Chatbots in China, with a particular focus on the factors influencing their acceptance and usage. Grounded in the Technology Acceptance Model (TAM), we analyze data from 542 online responses to explore the roles of Perceived Authenticity, usefulness, and ris...
| Published in: | Systems |
|---|---|
| Main Authors: | , , , , , |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
|
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/13/2/71 |