BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE

This research is aimed to partially and simultaneously examine the influence of brand equity element towards repurchasing intention of Nokia cell phones in Surabaya through the customer value. The populations of this research are the entire Nokia cell phones customers in Surabaya. The numbers of pop...

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Bibliographic Details

Published in:	Manajemen dan Bisnis
Main Author:	Christina Esti Susanti
Format:	Article
Language:	English
Published:	Department of Management, Faculty of Economics and Business, Universitas Surabaya 2013-03-01
Subjects:	brand equity, repurchasing intention, customer value
Online Access:	https://www.journalmabis.org/mabis/article/view/8