Machine Learning to Develop Credit Card Customer Churn Prediction

The credit card customer churn rate is the percentage of a bank’s customers that stop using that bank’s services. Hence, developing a prediction model to predict the expected status for the customers will generate an early alert for banks to change the service for that customer or to offer them new...

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Bibliographic Details
Published in:Journal of Theoretical and Applied Electronic Commerce Research
Main Authors: Dana AL-Najjar, Nadia Al-Rousan, Hazem AL-Najjar
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Subjects:
customer churn
machine learning
feature selection
two-step clustering
prediction model
Online Access:https://www.mdpi.com/0718-1876/17/4/77

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https://www.mdpi.com/0718-1876/17/4/77

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