Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and cla...

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Bibliographic Details

Published in:	Expert Journal of Marketing
Main Authors:	Chouaib DAKOUAN, Redouane BENABDELOUAHED, Hajar ANABIR
Format:	Article
Language:	English
Published:	Sprint Investify 2019-01-01
Subjects:	Outbound Marketing Inbound Marketing Digital Marketing Marketing Strategy Online Marketing
Online Access:	http://marketing.expertjournals.com/23446773-701/