Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies

This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and cla...

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Bibliographic Details
Published in:Expert Journal of Marketing
Main Authors: Chouaib DAKOUAN, Redouane BENABDELOUAHED, Hajar ANABIR
Format: Article
Language:English
Published: Sprint Investify 2019-01-01
Subjects:
Outbound Marketing
Inbound Marketing
Digital Marketing
Marketing Strategy
Online Marketing
Online Access:http://marketing.expertjournals.com/23446773-701/
Description
Summary:This article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment.
ISSN:2344-6773

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