PLS-SEM: A hidden gem in tourism research methodology
Purpose – The main objective of this paper is to provide a well-organized guide for the application of partial least squares structural equation modeling (PLS-SEM) in tourism research. In this way, the paper strives to encourage future tourism studies to use PLS-SEM and contribute to methodological...
| Published in: | Mенаџмент у хотелијерству и туризму |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2024-05-01
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| Subjects: | |
| Online Access: | https://www.htmanagementvb.com/index.php/HITM/article/view/299 |