Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective
Congruent with the rapid development of internet users worldwide, social media advertising has been mushrooming on various social network platforms, including Instagram. Among the many forms of advertising that marketers have relied on is influencer advertising, which pertains to hiring popular Inst...
| Published in: | Journal of Language and Literature |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma
2022-03-01
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| Subjects: | |
| Online Access: | https://e-journal.usd.ac.id/index.php/JOLL/article/view/4095 |