ASMR as Example Narrowcasting and Its Audience: A Review on Turkish ASMR

In the new media where there are many presentations and representations, the audience who are increasinglyfragmented, are integrated around different thematic areas, and more specific interests that affect theirmass characteristics. In this study, ASMR the phenomenon, which is among the popular cont...

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Bibliographic Details

Published in:	Türkiye İletişim Araştırmaları Dergisi
Main Author:	Recep Bayraktar
Format:	Article
Language:	English
Published:	Marmara University 2022-06-01
Subjects:	narrowcasting audience fragmentation asmr youtube prosumer tematik yayıncılık i̇zleyici bölünmesi üretüketici
Online Access:	https://dergipark.org.tr/tr/download/article-file/2165725