The importance of store windows in creating store identity and store attractiveness

While choosing the store, customer first notices the store window and it plays an important role in retailing strategy. Store's window is what customers see first in meeting with the store. Store window design can lead customer to enter the store, and can give a lot of information about store b...

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Bibliographic Details

Published in:	Marketing (Beograd. 1991)
Main Authors:	Renko Sanda, Grgić Inga
Format:	Article
Language:	English
Published:	Srpsko udruženje za marketing 2012-01-01
Subjects:	store window design consumers retailers
Online Access:	http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204270R.pdf