PENGARUH MEREK DAN PEMASARAN GETOK TULAR TERHADAP LOYALITAS KONSUMEN: KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MODERASI

This study discusses the influence of brand trust and 'word of mouth' communication as a marketing strategy on purchasing decisions and consumer loyalty of a packaged chili product. This study conducted an online survey method with purposive sampling technique. Analysis using Structural Eq...

Full description

Bibliographic Details

Published in:	Sepa
Main Authors:	Malva Nurina Tyagita, Silvana Maulidah, Anisa Aprilia
Format:	Article
Language:	English
Published:	Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2024-02-01
Subjects:	brand trust consumer loyalty purchasing decision sem-pls word of mouth
Online Access:	https://jurnal.uns.ac.id/sepa/article/view/56247