Mediating role of authenticity in the relationship between destination image and destination loyalty

Destination loyalty has become a topic that needs attention in tourism research, especially after the COVID-19 pandemic because it affects the number of visitors to tourist sites. This study aims to test the effect of destination image on destination loyalty through destination authenticity. The res...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Yayuk Yuliana, Endang Sulistya Rini, Sirojuzilam, Syafrizal Helmi Situmorang, Amlys Syahputra Silalahi
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2023-10-01
Subjects:	destination authenticity destination image model destination loyalty ecotourism sustainable tourism
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18915/IM_2023_04_Yuliana.pdf