Feature-Level Usability and User Retention Prediction in TikTok Shop using Naïve Bayes

User retention is a critical factor in the sustainability of social commerce platforms; however, the relationship between usability and retention remains inconsistent across various studies. This study aims to analyze the effect of feature-level usability on user retention in TikTok Shop among Gener...

Full description

Bibliographic Details

Published in:	Sistemasi: Jurnal Sistem Informasi
Main Authors:	Jessica Gabriel Lantang, Evi Maria
Format:	Article
Language:	Indonesian
Published:	Islamic University of Indragiri 2026-04-01
Subjects:	feature usability logistic regression naïve bayes social commerce user retention
Online Access:	https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/6261