“Don’t Make Me Ratio You Again”: How Political Influencers Encourage Platformed Political Participation

Ratioing describes when a reply earns more likes than an original post on social media. They also offer influencers opportunities to convert audience attention into political actions capable of temporarily shaping online discourse. Ratios are then one of many influencer-driven strategies that levera...

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Bibliographic Details
Published in:Social Media + Society
Main Authors: Brandon C. Harris, Maxwell Foxman, William C. Partin
Format: Article
Language:English
Published: SAGE Publishing 2023-06-01
Online Access:https://doi.org/10.1177/20563051231177944