E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail

This article delves into Brazil’s rapidly expanding e-commerce sector, emphasizing its significant growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding matrix, this research systematically analyzes and integrates findings from the existing literature to reveal cri...

詳細記述

書誌詳細

出版年:	Journal of Theoretical and Applied Electronic Commerce Research
主要な著者:	Claudimar Pereira da Veiga, Cássia Rita Pereira da Veiga, Júlia de Souza Silva Michel, Leandro Ferreira Di Iorio, Zhaohui Su
フォーマット:	論文
言語:	英語
出版事項:	MDPI AG 2024-06-01
主題:	e-commerce online retail last mile logistics consumer behavior technological innovations sustainable e-commerce
オンライン･アクセス:	https://www.mdpi.com/0718-1876/19/2/76