Biasing simple choices by manipulating relative visual attention,

Several decision-making models predict that it should be possible to affect real binary choices by manipulating the relative amount of visual attention that decision-makers pay to the two alternatives. We present the results of three behavioral experiments testing this prediction. Visual attention i...

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Bibliographic Details

Published in:	Judgment and Decision Making
Main Authors:	K. Carrie Armel, Aurelie Beaumel, Antonio Rangel
Format:	Article
Language:	English
Published:	Cambridge University Press 2008-06-01
Subjects:	construction of preferences visual attention race-to-barrier models neuroeconomics.
Online Access:	http://journal.sjdm.org/8319/jdm8319.pdf