Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce

A research model is proposed based on the telepresence theory to determine the long-term mechanism for generating consumer purchasing intention and explore potential information haze caused by information overload. A total of 406 usable samples were collected from the consumers of several cross-bord...

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發表在:	Frontiers in Psychology
Main Authors:	Haijin Gui, Untung Rahardja, Xianchuan Yang, Yan Yan
格式:	Article
語言:	英语
出版:	Frontiers Media S.A. 2022-05-01
主題:	telepresence cross-border e-commerce customer trust information haze moderated mediation model
在線閱讀:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.883101/full