Value perceptions in online customer communities : its influence on affective social identity and member behavioural response

Developments in information technology have resulted in the internet becoming a hub of not only personal but also commerce-related social interactions. Drawing on the Uses and Gratification theory, this study examines value derived from online customer communities and its influence on members’ behav...

詳細記述

書誌詳細

出版年:	The Retail and Marketing Review
第一著者:	M Mpinganjira
フォーマット:	論文
言語:	英語
出版事項:	Department of Marketing Management, University of South Africa 2016-11-01
主題:	online customer communities perceived value affective social identity communication performance participation continuance intention uses and gratification theory
オンライン･アクセス:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR12_2_59-75.pdf