A study of return strategy under Omni-Channel retail based on Stackelberg game

In practice more and more retailers began to allow consumers to order online and pick up in store (BOPS), this paper focuses on the BOPS omni-channel model under the return strategy selection problem of the research, considering the product matching rate, online return processing costs, cross-channe...

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書目詳細資料
發表在:SHS Web of Conferences
主要作者: Liu Yejun
格式: Article
語言:英语
出版: EDP Sciences 2025-01-01
主題:
在線閱讀:https://www.shs-conferences.org/articles/shsconf/pdf/2025/06/shsconf_fems2025_01002.pdf