Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments: Analysis of consumer preferences and purchasing behaviors

This research work examines how consumer behavior and purchasing pattern are affected by recycled cotton-polyester blended clothing, with a particular emphasis on sustainable apparel merchandising. The use of recycled materials has drawn a lot of attention as environmental sustainability in the fash...

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Bibliographic Details

Published in:	Journal of Open Innovation: Technology, Market and Complexity
Main Authors:	Arnob Dhar Pranta, Md. Tareque Rahaman, Md. Reazuddin Repon, Abdullah Al Rakib Shikder
Format:	Article
Language:	English
Published:	Elsevier 2024-09-01
Subjects:	Recycled apparel Sustainable fashion Green merchandising Eco-friendly clothing Consumer behavior Apparel merchandising
Online Access:	http://www.sciencedirect.com/science/article/pii/S2199853124001513