Egocentrism Among Generation Z: The Influence on Sustainable Behavior
Generation Z is among the youngest cohorts defined by specialists. Thus, the research questions for this study are ‘How does egocentrism influence the behavior of Generation Z?’, respectively ‘What other factors dictate the sustainable behavior of this generation?’. As the methodology, we built an e...
| Published in: | Journal of Emerging Trends in Marketing and Management |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-12-01
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| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_110.pdf |