Effectiveness of using humor appeal in health promotion materials: evidence from an experimental study in Japan
Abstract Background Public health professionals have prepared and distributed many messages and materials to convince the public to adopt healthy behaviors or reduce risky behaviors. However, health promotion materials do not always have the desired effect due to a lack of ability to engage target a...
| الحاوية / القاعدة: | Archives of Public Health |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
BMC
2023-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s13690-023-01226-9 |