Exploring purchasing behavior of Ethiopian consumers towards locally produced apparel products: an extended model of the theory of planned behavior

Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feelings about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally-produced apparel products by u...

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Bibliographic Details

Published in:	Cogent Business & Management
Main Authors:	Eyob Minbale, Berihun Bizuneh, Wendosen Seife, Shalemu Sharew, Kumlachew Bitew
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2025-12-01
Subjects:	apparel product attributes consumer behavior consumer ethnocentrism locally produced apparel products theory of planned behavior Psychological Science
Online Access:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2503420