Para-Social Interaction and Trust in Live-Streaming Sellers

Live streaming is one of the modern methods that allows sellers to create, transmit, or broadcast some content on the internet in real-time, and it has been used by many small individual merchants. Understanding how live streaming contributes to online consumption is becoming increasingly important...

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Bibliographic Details
Published in:Emerging Science Journal
Main Authors: Thoai Diem Phuong Mai, Anh Tho To, Thi Hong Minh Trinh, Thi Thoa Nguyen, Thi Thanh Trang Le
Format: Article
Language:English
Published: Ital Publication 2023-05-01
Subjects:
hedonic
utilitarian
live-streaming
trust
para-social interaction
value similarity.
Online Access:https://www.ijournalse.org/index.php/ESJ/article/view/1531

Internet

https://www.ijournalse.org/index.php/ESJ/article/view/1531

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