Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations: empirical evidence from visitors in Ethiopia

Tourism is a vital economic sector, yet many nations face challenges due to limited awareness and experience with efficient marketing techniques. This study examines the impact of promotional elements on tourism marketing effectiveness, with public relations serving as a mediator. Using cross-sectio...

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發表在:	Cogent Business & Management
Main Authors:	Arega Enbiale Setegn, Gurudutta Pradeep Japee
格式:	Article
語言:	英语
出版:	Taylor & Francis Group 2025-12-01
主題:	Tourism marketing advertisement personal selling sales promotion public relations Hospitality Marketing
在線閱讀:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2454325