Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness
Outdoor advertising is an inseparable part of a contemporary urban environment. Many companies consider it as one of the inevitable consumer attention grabbers. However, the intensifying speed of life and information overload stimulate the processes of adaptation and perceptual defense. Considering...
| Published in: | Journal of Emerging Trends in Marketing and Management |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_64.pdf |