Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z
Live streaming has become the latest strategy in marketing products as it provides consumers with a sense of experiencing direct shopping. In live streaming, sellers and buyers can interact directly through real-time video streaming. Marketing strategies involving third-party individuals, known as a...
| 發表在: | Coopetition |
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| Main Authors: | , , |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
Program Studi Magister Manajemen Institut Koperasi Indonesia
2024-06-01
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| 主題: | |
| 在線閱讀: | https://journal.ikopin.ac.id/index.php/coopetition/article/view/4398 |