First impressions of digital pitches, innovation, and venture funding performance: An evolutionary psychology approach
We draw from evolutionary psychology to predict that the immediate recognition of certain traits significantly impacts funding outcomes. Four such traits that are recognizable in potential entrepreneurs and play a role in funding decisions are: aggressiveness, attractiveness, competence, and trustwo...
| Published in: | Journal of Innovation & Knowledge |
|---|---|
| Main Authors: | , , , , |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X2500023X |