Strategic Analysis of the Total Quality Management and Customers Behavior

Total quality management is a comprehensive and pioneer management philosophy which by considering product/service quality and gaining customer satisfaction is capable of helping organizations to maintain current markets and gain new markets, at current tense and full of cross-border challenging era...

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Bibliographic Details

Published in:	مطالعات مدیریت راهبردی
Main Authors:	Davood Talebi, Parviz Dabir, Parnian Emami
Format:	Article
Language:	Persian
Published:	Iran Strategic Management Society 2015-08-01
Subjects:	customer performance production finance innovation quality
Online Access:	https://www.smsjournal.ir/article_88731_7530ab8f1d7ae29a0a63de5aab13d575.pdf