Algorithmic fandom: how generative AI is reshaping sports marketing, fan engagement, and the integrity of sport

Generative artificial intelligence (AI) is rapidly transforming the landscape of sports marketing by enabling hyper-personalised fan engagement, real-time content delivery, and data-driven commercial strategies. Leveraging technologies such as machine learning, predictive analytics, and automated co...

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Bibliographic Details
Published in:Frontiers in Sports and Active Living
Main Author: Hans Westerbeek
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-05-01
Subjects:
AI
artificial intelligence
AI integrity
algorithm
generative AI
data monetisation
Online Access:https://www.frontiersin.org/articles/10.3389/fspor.2025.1597444/full

Internet

https://www.frontiersin.org/articles/10.3389/fspor.2025.1597444/full

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