Branding an African city through sport: the role of stakeholder engagement.
City branding is an emerging, contemporary tourism discourse that is growing faster in practice than in academic theory. For African cities that suffer from the ‘Brand Africa’ effect, branding provides a means of differentiation in a competitive global environment in order to attract tourism and inv...
| Published in: | African Journal of Hospitality, Tourism and Leisure |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-07-01
|
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_7_vol_5__3__final.pdf |