The analysis of factors affecting online investment platforms in the Philippine context: an integration of SET-VBN theory

Innovative technology initiated the popularity of online investment platforms (OIPs) among households. However, acceptability and human factors affecting behavioral use has been underexplored despite its popularity. This study’s main objective was to assess consumers’ behavioral intention to invest...

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Bibliographic Details

Published in:	Cogent Economics & Finance
Main Authors:	Ethan S. Casas, Ardvin Kester S. Ong, John Francis T. Diaz, Josephine D. German, Ma. Janice J. Gumasing
Format:	Article
Language:	English
Published:	Taylor & Francis Group 2024-12-01
Subjects:	Higher-order PLS-SEM investment behavior online investment platform Social Exchange Theory Value-Belief-Norm Theory Applied Mathematics
Online Access:	https://www.tandfonline.com/doi/10.1080/23322039.2024.2408274