Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik
Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, s...
| Published in: | SINTECH (Science and Information Technology) Journal |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Institut Bisnis dan Teknologi Indonesia
2023-12-01
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| Subjects: | |
| Online Access: | https://ejournal.instiki.ac.id/index.php/sintechjournal/article/view/1432 |