Promoting Excellence in Customer Management: Emerging Trends in Business

The importance of customer management as an area for research inspired the formation of an academic, UK based customer management research centre in 2006. The Centre is a unique collaboration between business and academia, which aims to promote excellence in customer management. Together its member...

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Bibliographic Details

Published in:	Journal of Emerging Trends in Marketing and Management
Main Authors:	Clark, Moira, Harrington, Tony, Myers, Andrew
Format:	Article
Language:	English
Published:	The Bucharest University of Economic Studies Publishing House 2016-11-01
Subjects:	trend analysis engaged culture customer journey customer innovations customer-centric focus
Online Access:	http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_71.pdf