Promoting Excellence in Customer Management: Emerging Trends in Business
The importance of customer management as an area for research inspired the formation of an academic, UK based customer management research centre in 2006. The Centre is a unique collaboration between business and academia, which aims to promote excellence in customer management. Together its member...
| Published in: | Journal of Emerging Trends in Marketing and Management |
|---|---|
| Main Authors: | Clark, Moira, Harrington, Tony, Myers, Andrew |
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_71.pdf |
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