The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing

In the literature on material and experiential purchases, it has consistently been demonstrated that the relationship between the consumer’s purchase type and purchase-related happiness favors experiential purchases. This research aims to extend the literature by examining how experiential purchases...

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Bibliographic Details

Published in:	Behavioral Sciences
Main Authors:	Dongyoup Kim, Yeosun Yoon
Format:	Article
Language:	English
Published:	MDPI AG 2023-05-01
Subjects:	selective information processing material purchase experiential purchase commitment to-purchase purchase-related happiness
Online Access:	https://www.mdpi.com/2076-328X/13/5/396