Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations

Celebrity-endorsed advertisements have a powerful influence, especially on young generations like millennials. At the same time, green advertising is a growing trend used by many destinations and organisations for environmental protection initiatives. Celebrity endorsement in green advertisement cou...

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Bibliographic Details
Published in:Tourism & Management Studies
Main Author: Noha Kamel
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2020-10-01
Subjects:
celebrity endorsement
green advertisements
millennials
intentions
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1326

Internet

https://www.tmstudies.net/index.php/ectms/article/view/1326

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