Customer satisfaction and relationship intention within the South African clothing retail industry

Despite criticism of the effective use of relationship marketing in mass consumer markets, retailers are increasingly investing in relationship marketing tactics to retain customers, thereby necessitating a thorough understanding of the successful development of retailer-customer relationships. Whil...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	SW Kühn, PG Mostert
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2015-11-01
Subjects:	relationship marketing relationship intention satisfaction price assortment quality service clothing retailers
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR11_2_29-51.pdf