SELECTION OF THE BEST SEM MODEL TO IDENTIFY FACTORS AFFECTING MARKETING PERFORMANCE IN THE ICT INDUSTRY

The digital revolution in society and the advances in marketing practices create tremendous challenges for companies and even more so for Information and Communication Technology (ICT) service providers. They are faced with increasingly complex and rapidly changing market competition, knowing these...

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Bibliographic Details

Published in:	Barekeng
Main Authors:	Zetil Hikmah, Hari Wijayanto, Muhammad Nur Aidi
Format:	Article
Language:	English
Published:	Universitas Pattimura 2023-06-01
Subjects:	pls-sem cb-sem statistical modeling ict industry
Online Access:	https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/8347